JA My Journey™ is a Junior Achievement after-school education program for students in levels Pre-Kindergarten to 5th Grade. As head designer on this project, I led the art direction, layout, and design for a series of four 30-page workbooks, complete with custom illustrations, icons, activities, and colourable stickers. Each workbook is designed to be captivating, intuitive, and easy to understand based on the educational needs of each age group, while remaining cohesive as a series.

By crafting an engaging sub-brand and incorporating unique elements such as colourable stickers within the Junior Achievement brand framework, I not only met but surpassed the client's vision, delivering workbooks that are both educational and visually stimulating. Now distributed nationwide, this project highlights my ability to innovate within educational design, making complex concepts accessible and learning an adventure.