A passion project where I embraced a bold creative vision, Stain is not just a streetwear brand; it's a vessel for joy and enlightenment. With this project, I aimed to encapsulate the essence of a euphoric, ethereal summer through every element of the brand's identity. With the artfully designed t-shirts to the evocative photography, innovative photo-manipulation, captivating promotional video, and thoughtfully crafted set design, my vision came together. The promotional visuals and marketing efforts resonated deeply within my community, leading to a fast sell-out of the first collection.

I collaborated with photographers Alice Philip and Connor Gibson, and videographer Az Heatley on this project.