At CreatorUp, I led the development of the brand identity for Daisy, an AI-driven content solution. From inception, I designed all visual elements including the logo, website, color palette, and branding materials - ensuring alignment with both Daisy and CreatorUp's corporate ethos. Daisy is an AI content solution that offers a human-AI combo, with users having access to human support alongside traditional AI content building. To illustrate this, I incorporated both high-tech and softer, more human elements into the brand identity. My conception of the Daisy brand was highly praised by company leadership, and left a long-lasting impact on the trajectory of CreatorUp and its products.

My strategic design not only facilitated Daisy's successful market entry, but also fostered corporate sales and partnerships shortly after launch. My work aimed to create a cohesive visual synergy between Daisy and its parent brand CreatorUp, with a focus on performance and user engagement to enhance brand recognition and market impact - ultimately driving sales and targeting business objectives.